Sable Lager joins a range of other lagers made the brewing giant like Castle Lite, Carling Black and Blue Label, Castle, Lion, Bohlingers, Castle Draught and the famous Zambezi lager. The launch also marks the beginning of a new relationship between Delta and the Sables Rugby team.

Speaking at the launch of Sable Lager on Friday at Newlands Country Club in Harare, Delta general manager Tich Rinomhota said the introduction of the new lager is a significant achievement as the company has wanted to extend their brand portfolio for a long time.

”Over the past years, our focus has been on the development and growth of our existing brands, additional regional and global brands to our portfolio, and the expansion of our existing pack offerings to traders and consumers.

We, therefore, are here to celebrate this new brand launch as a special milestone for Delta, together with you our traders, supply chain partners, media partners, consumers, and friends,”

Delta marketing director, Irimayi Muzorewa said this will help the business increase its revenue as well as profitability.

”The Sable Lager is a culmination of many months of hard work by the entire Delta Lagers team, our research and brand agency partners and we are confident that our consumers will enjoy and wish it had come sooner, because of the unique composition that it offers,” Muzorewa said.

“The coming in of the Sable Lager expands not only our beverage portfolio but also our audience of consumers by being accessible to both men and women, as well as increasing the number of occasions where our beer brands can be enjoyed.

“Most importantly, to us, and our traders, this will give our businesses the opportunity to benefit from incremental volume, revenue and profits.”

Delta Beverages recently rebranded the Shumba Maheu brand as well in a bid in incorporate new brand name Ades.

The post Delta Partners With Sables Rugby Team To Launch New Lager appeared first on Provoker Magazine.

Big companies such as Delta are often targeted by scammers and we’ve seen it happen countless times. In most instances scammers masquerade as a big reputable company in order to lure its victims. Provoker Magazine previously shared one such incident involving Econet.

Delta Scam

The soft drinks and beer company recently alerted people to keep their eyes wide open as there were scammers operating under the Delta name. They have been running a fake 80th anniversary competition on the fake Delta Beverages website promising a US$200 prize.

Delta shared the following official statement: While we’re on this subject of scams, you will also need to be extra careful regarding some job postings that seem to be from big organisations. A previous post on the UNDP job scams can help you identify and avoid falling victim to such scams. Text messaging has also been another way scammers have lured in their victims.

Stay Safe!

The post Beware Of The Delta Zimbabwe SCAM! appeared first on Provoker Magazine.

Mr Valela is currently serving as the Group’s Finance Director since July 2011. He joined the Group in 1996 and occupied various roles including that of Group Treasurer in 2003.

He is a Chartered Accountant who served articles with Schumulian & Sibanda Chartered Accountants and holds a Bachelors Degree in Technology and an Accountancy Degree with the University of Zimbabwe.

The official Delta Beverages announcements below:

Mr Valela’s role as the Group’s Finance Director will be assumed by Mr Alex Makamure who currently serves as the Company’s Secretary and Group Treasurer. He will take on the new role with effect from 1 April 2021.

Below is the Company’s official announcement of Mr Alex Makamure’s role:

We wish Mr Valela and Mr Makamure success as they take on their new responsibilities. As for Mr Gowero, we wish him happiness in his retirement years.

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